Last year, Topcon sponsored Formula 3 driver, James Roe Jr. Fast-forward a year, this Formula 3 race car was set to be a main element of our CONEXPO 2020 booth. While the car had Topcon branding on it throughout the year, we wanted to wrap it to specially align with our messaging for the event.
The main goal of this project was to fully wrap the car with our brand colors and utilizing graphic elements used throughout the booth in order to communicate the theme of "accelerate". From the beginning, I knew that I wanted to keep the design somewhat simple so that the design didn't overpower the car itself.
As I whole, I am very excited with how this project turned out and feel that the design clearly communicates the theme. Additionally, the overall look and feel fit in perfectly with our booth.
Initial design concepts