Hi, I’m Jonathan Biehl, a brand and visual designer specializing in art direction and storytelling. I believe creativity is a bridge between people and ideas, and that design has the power to inspire connection and change. Outside of my design work, I’m building a small passion project around filmmaking, exploring how visual storytelling through film deepens my approach to narrative and emotion in design.
By day, I lead global brand design at Topcon Positioning Systems, where I’ve helped reimagine and roll out a refreshed visual identity across touchpoints worldwide. My work spans everything from brand systems and global websites to large-scale environments—including a 15,000-square-foot tradeshow booth and a Formula 3 race car. Beyond design, I also handle both field and studio photography—something that keeps a camera in my hand and lets me spend time outdoors, often in the dirt alongside the heavy machinery our products support.
When I’m not creating, you’ll probably find me unwinding with an episode of The Office, raiding in World of Warcraft, or discovering new craft brews with friends.
Outside of work, I run two passion projects: Blue Tiger Brand, where I help small businesses find their voice through design, and Radiant Star Studios, a filmmaking studio focused on preserving real human stories.
I love collaborating with people who care deeply about what they do.
I’m less interested in chasing what’s trending and more interested in uncovering what’s true. The best creative work starts with real people, real stories, and a clear sense of purpose. When the foundation is honest, the design has something meaningful to stand on.
Good design is rarely accidental. I care about the details that make work feel considered and real, from typography and color to pacing and composition. The goal isn’t just to make something look good, but to create work that feels thoughtful and built to last.
Strong brands are built through consistency. I think about how design shows up across every touchpoint so the final result feels cohesive, clear, and recognizable. When everything works together, it builds trust and helps people connect with the brand more easily.
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