For me, websites are the perfect example of how a brand identity, visual system, messaging, and strategy all work together to create the digital representation of a brand.
The problem is this isn’t the case for most brands.
Overused templates, outdated logos, and clip art infused graphics are the norm for most small businesses. Perception is reality. Everything that is posted to your website, social media, or printed contributes to the perception your audience has about you.
All aspects of your brand need to be thought about as a whole and work together in order to provide a sense of consistency. After all, if you don’t know what your brand looks or sounds like, how should your customers?
That's where I come in.
I have a mind for design and marketing and have the experience to back it up. By exploring design through a marketer’s point of view, I am able to help craft stories and help build a brand system that will not only elevate your image but provide better experiences for your customers.
I love helping people. Being able to share my passion for design with people who are passionate about their own work is incredible. As an in-house designer, I know that I can leverage the skills that I have learned to help people like you grasp the benefits of a well-designed brand.
I believe design lies at the intersection of aesthetics and functionality. For me, branding and design is about creating connections and experiences. More often than not, the best designs have the simplest solutions.
When I am not designing you can find me playing video games, taking photos on a local nature trail, or binge watching The Office and Game of Thrones for the eighth time.