Hi, I’m Jonathan Biehl—a designer, photographer, and story-driven filmmaker based in the San Francisco Bay Area. I’ve always been drawn to stories, whether they’re told through a brand identity, a well-crafted website, or a heartfelt documentary film.
By day, I lead global brand design at Topcon Positioning Systems, where I’ve helped reimagine and roll out a refreshed visual identity across touchpoints worldwide. My work spans everything from brand systems and global websites to large-scale environments—including a 15,000-square-foot tradeshow booth and a Formula 3 race car. Beyond design, I also handle both field and studio photography—something that keeps a camera in my hand and lets me spend time outdoors, often in the dirt alongside the heavy machinery our products support.
When I’m not creating, you’ll probably find me unwinding with an episode of The Office, raiding in World of Warcraft, or discovering new craft brews with friends.
Outside of work, I run two passion projects: Blue Tiger Brand, where I help small businesses find their voice through design, and Radiant Star Studios, a filmmaking studio focused on preserving real human stories.
I love collaborating with people who care deeply about what they do.
I care more about meaning than marketing buzz. Whether I’m designing a brand or filming an interview, I aim to tell stories that matter—honest, human, and lasting.
I believe great work doesn’t just look good—it feels right. Every detail, from color to composition, is a chance to create clarity, build trust, and move people.
Collaboration fuels everything I do. I show up with curiosity and respect—whether I’m working with a global brand team or sitting down with a grandparent to hear their story.
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