I am a freelance graphic designer based in the San Francisco Bay Area. From brand identity and custom web design to creating meaningful marketing strategies, I design compelling visual stories that evoke action and improve experiences.
Discovery is where I work closely with your business to uncover strengths and weaknesses. Additionally, we will dive deep to figure out what drives your business. What is yourWhy do you do what you do? Why should it matter to your customers? By asking yourselves questions like this, we will work together to identify what your customers value the most and make sure what we create is aligned to your customers’ needs.
Now that we know where we need to be, let’s develop a plan for how to get there. We will work together to set a strategy for content, messaging, and how best to communicate your story visually. This process will help guide your business on a path that will continue past the scope of a single project. Only by doing the research and strategy building upfront, can the designs we create in the next step have a chance at being successful.
This is what we’ve all been waiting for—the designing. While most people might be looking for a singular deliverable such as a logo, it is important to recognize that developing a successful brand requires all touchpoints of your business to work together. Everything from your logo, branding, design system, all the way to the 404 error page on your website. By keeping all these things in mind, we can be sure to craft a well thought out brand that leaves a lasting impression on your customers.