Topcon CONEXPO Booth

Topcon Positioning Systems designs and manufactures precise positioning products and solutions to improve productivity in the infrastructure and agriculture industries.

As part of their in-house design team, I was heavily involved in the design of our CONEXPO 2020 booth. This conference is the largest event that we attend. Needless to say, it was a big deal. The goal for the booth design (graphics, media, layout, etc.) was to communicate the theme of "accelerate". With Topcon technology being used to accelerate performance, accuracy, and more on the job site, the theme was fitting for the show.

My role in this project was to assist with the printed graphics of the booth as well as provide art direction to the large scale digital media. During the show, I was responsible for documenting the event and taking beauty photographs of our booth. Additionally, I contributed to a lot of the smaller pieces of printed and digital designs throughout the booth. All in all, I am extremely satisfied with finished booth. It was very well received by not only our senior management, but allowed our booth to be a top attraction of the show.

Contributors: Ronnie Garver, Jonathan Biehl, Pui Ki Wong, Elmer Valenca, KC Smith

Awards: This booth design has been awarded a Platinum 2021 World Exhibition Stand Award.

Topcon Positioning Systems
Graphic design, art direction, photography
March 28, 2023

Final booth renderings used to present booth design to upper management. Credit – Astound Group

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