Strongvibe is an EMS (electrical muscle stimulation) workout studio based in Marietta, Georgia, offering a high-intensity, low-impact fitness solution designed for people of all ages. I was brought on to lead the launch of their first website—designing and developing a digital presence that would introduce their services to the local market. In addition to building the website, I handled all on-site brand photography, captured video testimonials, and crafted the full content strategy, including copywriting and information architecture. The goal was to create an experience that not only explained this innovative workout method but also established trust and credibility with prospective clients.
Working within a previously defined brand identity, my role was to evolve the visual language into something more robust and web-ready. The client provided a basic styleboard that included a logo, color palette, and sample applications of the logo on photos. From there, I expanded the brand system to feel more human, friendly, and dynamic. My design approach prioritized clean layouts, intuitive navigation, and a visual tone that felt welcoming and trustworthy. Every element—from typography to photography styling—was chosen to reflect the studio’s inclusive mission and modern approach to fitness.
Design styleboard provided by client (designed by Jon Voss)
Personal highlight and takeaway
It was rewarding to bring together the skills I’ve built over time, including design, photography, content strategy, and storytelling, to help launch a small business. Contributing that kind of value and seeing it drive real growth is what makes this work so fulfilling.
The finished website presents a cohesive, modern brand story that educates visitors about EMS workouts and positions Strongvibe as a safe, effective, and results-driven fitness solution. With a blend of custom photography, authentic video testimonials, and carefully crafted messaging, the site builds credibility while encouraging bookings. A blog was also set up for the owner to regularly publish new content, helping to drive organic traffic and improve SEO. Since the launch, Strongvibe has grown into a beloved local studio, earning a strong reputation and a loyal community in the Marietta area.
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