
At Topcon’s CONEXPO exhibitions in both 2020 and 2023, I played a key role in the creative execution and documentation of the company’s presence at one of the construction industry’s largest global trade shows. In addition to contributing to the art direction and graphic design of the booth environment—spanning large-format graphics, signage, and interactive displays—I also served as the event photographer, capturing the energy of the booth, product demonstrations, and team interactions throughout the show. My photography not only documented Topcon’s innovation and customer engagement on the show floor but also provided valuable visual assets for marketing, PR, and future event campaigns.
Project highlight and takeaway
I love capturing the energy and hard work that goes into these large-scale events. Having a hand in both the booth design and the photography lets me tell the full story.